Edmund O’Keeffe has over 25 years’ experience in management and board roles in the food and beverage sector in both North America and Europe. He currently serves as Chairman of O’Keeffes Group, an Irish retailer with pet, furniture and wine stores. He served in a variety of roles for Cott Corporation, the world’s largest producer of beverages on behalf of retailers, brand owners and distributors. Joining Cott in its early growth phase in 1994 he progressed into positions in Product Management, Strategy, Corporate Development, Investor Relations, Communications and Strategic Planning. Most recently he was President of Cott Beverages LLC, an $80 MM 130 employee business unit that provided global R&D, product development, technical services, concentrates and sales to 67 countries. Prior to this role, Mr. O’Keeffe served as President of Royal Crown Cola International, a branded franchise beverage portfolio with bottlers across 64 countries. He serves on the board of Main Street Gourmet Bakery – a private equity backed US bakery focused on the instore bakery channel. Prior board experience includes Pineridge Bakery and Liberte Brands, Canada leading organic dairy.

Mr. O’Keeffe graduated from University College Dublin with a Bachelor of Commerce and earned his MBA from Harvard Business School. He was a former Research Associate for Professor Ray Goldberg at Harvard Business School and is currently a member of Harvard University’s Private and Public, Scientific, Academic, and Consumer (PAPSAC) Food Policy Group.


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